My Dad’s Honey
Squarespace E-commerce Website
My Dad's Honey is a beloved Australian family-run small business in Echuca, Victoria, dedicated to producing and selling Australian Certified Organic Honey.
They used to sell only at local Farmer’s Markets every weekend, but now their products are available on their website and in select local stores.
Project Scope
The client's goal was to update their outdated 2-page site that only showed their simple homepage and about page. I have transformed their site with a fully functional e-commerce platform that not only sells their products online, but tells their unique story as an Australian beekeeping family.
The new site is clean, easy to navigate, and strategically designed to enhance user experience and engagement, while also featuring informative blogs and recipes and a newsletter to further connect with their audience.
Solutions Implemented
Complete Website Redesign: Transformed a bare 2-page website into a comprehensive, polished & engaging site.
E-commerce Integration: Added full e-commerce capabilities for seamless online shopping.
Abandoned cart & product review: Setup automated emails for abandoned carts & review requests.
Blog and Recipe Section: Created sections for blogs and honey-based recipes to engage and educate visitors.
Klaviyo Email Integration: Set-up their new Klaviyo account and added a form to capture leads. Also created their welcome flows and monthly campaigns.
User-Friendly Design: Designed an easy-to-navigate, clean, and strategic layout.
Storytelling: Highlighted the family's beekeeping journey, enhancing their brand story.
The new website effectively showcases My Dad's Honey's products, values, and family story. It offers a professional, user-friendly experience that aligns with their organic, family-run brand, helping them reach more customers and grow their business.
RESULTS:
Increasing monthly website revenue from online purchases
High traffic from SEO-optimized blog posts
Consistent lead inquiries from retailers interested in stocking their products.
